ocr: Business Rules Suboptimal Business.Rules Product Line Product, Market Segment, and PLAN Torgeti Markers segments What If" Analysis Organization Protitobility Custemer Marketing Pldns Compaigns Planning and Budgeting Business Rules Management Plan Metrics EXECUTE ASSESS Maintain Customer: Base: Maintain Accounts Protitability Manage Events Business Rule atectiveness Enforce Business Rules Customer.and Accoint Base Ketuals Business Rale: Violations FIGURE 1. Typical business cycle (financial services organization).
